This segment will discuss some used cases in various enterprise functions like Marketing, HR, finance, where AI has been able to create significant impact. Experts will discuss the applications in depth and challenges in translating the outcome to business insights. Every business in town is painting the AI canvas for attaining the better results of being ahead in the game, it is like AI is synonym to some of the business process models and the game is just getting better. Hear from two practitioners on the impact AI can create in modern Marketing, what are some roadblocks and how to handle those.